Seamless Corporate Work ::

November 20, 2008 | Misc. Photos • Technique

corporate photography by zack arias

My good friends at Elekta called me this week to come in and shoot some images for a new service campaign they are working on. They wanted images shot on white seamless. Having been to their office a number of times I knew that there was no need to take a roll of white seamless with me and set it up. I just needed a white wall of which, they had many to choose from.

Assignment :: B&W portraits on a pure white background. Tight crops, low angles, normal angles, plenty of negative space for text and graphics. Gear Used :: Three Nikon SB-25 flashes (paid $89 for each one!), Nikon D3, Nikon 35mm f2, Pocket Wizards. Modifiers Used :: 10º grid spot for first image (cover shot) attached to flash via a bungee cord and a LightSphere that was painted black (DarkSphere), Westcott 60″ reflective umbrella for portraits.

Here is the set up for the cover shot…

For the following portraits I took the DarkSphere and grid off of the flash and put the 60″ umbrella on. Is it the most ground breaking photography you have ever seen? Of course not. As I say in the OneLight workshop though, this is the type of work I do to pay the bills. Simply understanding how to use off camera light can increase the jobs you are able to take on.

Here are some of the portraits…

corporate photography by zack arias

corporate photography by zack arias

corporate photography by zack arias

corporate photography by zack arias

Don’t forget to add to your fine art portfolio while you are out shooting. :)

corporate photography by zack arias

Cheers, Zack




Discussion

  • Michael Gowin said on November 20, 2008

    Very nice, Zack. Love the clean elegance of the portraits. Thanks for taking us behind the scenes.

  • steven noreyko said on November 20, 2008

    Hi Zack,

    Short time reader, first time commenter…

    I dig what you’re saying here. Not ground-breaking but it pays the bills. I do a fair amount of this type of work right now. However, I usually go in with way too much gear.

    I need to put together a smaller kit (like your 3 SBs or ABs) for these corporate jobs instead of my usual case+ of profoto.

  • Shane said on November 20, 2008

    Nice work.

  • Martin said on November 20, 2008

    Fantastic and inspiring! $85 for the strobes is awesome. I bet you dropped a tad more for the D3?
    Can’t wait to attend a workshop next year.

  • Tim Harman said on November 20, 2008

    Ahhh…now I know what to do with my fong dong that is sitting collecting dust on my shelf!

    Thanks!

  • Bill M said on November 20, 2008

    Spiffy. Truly.

  • zack said on November 21, 2008

    @Tim – Ha!

  • paige stevens said on November 21, 2008

    flippin outstanding!

    LOVE the dark sphere.

  • Tony said on November 21, 2008

    What an excellent post! I just left dave cross blog spot in which I clicked to your site. From the two posts, I learned a lot. Keep up the good work that you do… now if I can sneak a few gadgets into the house w/o breaking the bank!

  • Alan B. said on November 21, 2008

    Excellent post! I’m lovin’ the “Darksphere” as a way to leverage your existing larger grids. I guess there’s no reason you couldn’t just use gaffers tape if you’re not yet ready for the full on committment of black paint…?

  • Kevin Fischer said on November 21, 2008

    So glad to see a new post. I just got the workshop dvds. Thank you for all the hard work and dedication you and your team put in the dvds. I enjoyed all of it. I am waiting for my activation in the OneLight Forum so that I can comment on the dvd more.

  • Sissel said on November 21, 2008

    I am consistently inspired by you. Thank
    you. Great stuff here.

  • rob jaudon said on November 21, 2008

    Zach,

    Sweet post. I would be curious to see what the settings were on the flash and camera. Care to share???

  • Aric Hoek said on November 22, 2008

    Love the site. I have become a daily reader.

  • Scott Fillmer said on November 22, 2008

    GREAT set of shots… I love the last one with the fire alarm. Nice to see a behind the scenes shot so we can get an idea of what goes into the setup, thanks.

  • ross said on November 22, 2008

    always seemless and smart work

  • Bill Cawley (Olympia, WA) said on November 22, 2008

    Awesome idea Zack! I’m painting me a first gen lightsphere!!

  • Michael Gowin said on November 23, 2008

    In looking at these again, I have a couple questions:

    1. Did you shoot fairly tight and then open up the canvas/background in PS?

    2. If you would have had to bring a roll of seamless, what size would you have used (esp. since you shot w/ the 35mm lens)?

  • Chad Pennington said on November 24, 2008

    Zack you make my Head spin with the stuff I see you do. Right on man. You Rock INDEED.

  • Pascal said on November 25, 2008

    Very nice set of portraits, very simple setup, I love it.

  • Joe said on November 28, 2008

    Hi Zack, great post, my question will identify me as a novice, but why use a painted black lightshpere instead of the clear? Also what did you use for the 10% spot?

  • Kristi said on December 1, 2008

    I’m starting to practice what you taught, Zack! Still searching for these spot grids…can’t find them anywhere…tips?

    these are really well done shots. thanks for sharing

  • ernst said on February 26, 2009

    Hi — I just bought an SB-25 flash for $90 and an umbrella. I don’t expect Zack to answer this but can anyone help with the following question?

    To replicate Zack’s setup (but with one light), I have a D80. What else do I need to buy:

    - a Wein IR Trigger to go on the camera hotshoe?

    - an IR slave hotshoe? (flash goes on the IR slave hotshoe)

    Sorry. Basic questions.

    Thanks to anyone who can help.
    Ernst

  • zack said on February 26, 2009

    You really need three lights. You can squeak by with 2 lights. One on the subject and one on the white wall behind the subjects.

    To do it with one light you have to have your subject leaning up against the wall and your light about 4 or 5 feet away. Note that there will be a shadow cast on the wall since your subject is leaning right up against it. But… Sometimes that isn’t a bad thing.

    Cheers,
    Zack

  • Andrew Rodgers said on May 13, 2009

    Just got this link from Technorati. The finished work, the Service Calendar, is just above my Mac. Great job.

    Andrew

  • zack said on May 14, 2009

    @Andrew – I’ll have to stop by the office and pick up a few copies! I have yet to see the final piece. Thanks for stopping by the blog!

    Cheers,
    Zack

  • Andrew Rodgers said on May 22, 2009

    Those things flew off the shelves like hotcakes. I’ll see if I can get a copy for you, surprised Michelle didn’t keep one for you.

  • Michael Erb said on July 3, 2009

    @Kristi – Check out the Honeycomb grids over at Alien Bees. They are made in the states and pretty cheap!

    http://www.alienbees.com/hg4x.html

  • David Sowers / DASO Photo said on December 24, 2009

    So clean and simple…for sure adding this to my tool bag. Thanks Zack!

  • Nate said on December 30, 2009

    Hi Zack, I’m from the Philippines and I’m a great fan of your work! I hope you could come here in the Philippines to do a Onelight workshop :) ! By the way, where did you buy the Nikon SB-25 ($89)? Thanks!

  • dave holzemer said on June 16, 2010

    how far were the models away from that white wall.. and would the same technique your using here work in color too?

    thanks

  • Rick said on September 13, 2010

    What’s your technique for getting even coverage on the background with 2 speedlights? I always end up with hot spots.
    Thanks,
    –Rick

  • Karl Johnston said on January 20, 2011

    HAHA – love the last one. Awesome.




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