"I need a rooftop. In Manhattan. Tonight. With a garden hose."
I just finished editing my first music video this week. I shot this in New York last fall thanks to the help of friends, twitter, and Kmart. Read a little story about it after the jump.
I had a few extra days in New York last fall and I spent those days shooting as much personal work as I could. I was in the area to shoot a wedding with Marc. Assistant and intern extraordinaire Brian Hall was along for the ride as well. I reached out to as many people I knew with connections in NYC to find musicians to shoot. It turned out that Snowden frontman, Jordan, was in the city at the same time. Snowden is one of my favorite bands in the world and I’m blessed that they are from Atlanta and I’ve been able to work with them a few times.
Jordan and I decided we would meet up Sunday night and shoot some new promos for him. He sent me a few of his new songs for me to listen to before our shoot. I heard this song Lemon Peel and loved it right away. Saturday night I’m riding the train and I decided we should shoot a music video instead of portraits. I sent Jordan a text and he was down for whatever. Sunday morning I put out a message on Twitter that read something like,
“I need a rooftop. In Manhattan. Tonight. With a garden hose.”
Ten minutes later I get a message from Neil at Nomadic by Design. He had access to a rooftop on the upper west side and it most definitely had a water hose we could use. The only caveat was we couldn’t make a lot of noise because we would be standing over his friend’s apartment and their two year old would be asleep. So no screaming, jumping, playing loud music. Ok. No worries. I thank Neil for helping me out and we plan to meet at his place later that evening.
Now then, I had flashes for portrait work but I sure didn’t have any video lights with me. The 5d MkII does pretty well in low light but not in no light. I knew that I wanted to build off of the water references in the song and I knew that water looks best if it can be back-lit. I also had to do this on a budget of “not much”. Like, less than $50. I went to the Kmart at Penn Station and bought six flashlights. I would have bought some more but that was all they had and I still had another band to shoot AND take 10 portraits of 10 strangers so I didn’t have a lot of time hitting up the entire city looking for more flashlights. On a tech note, these are those focused LED beam lights and they were making odd patterns of light on the roof behind Jordan. I needed to diffuse them to get rid of the pattern so I used the white plastic Kmart bag they came in to do that. I ripped the bag up and put pieces of the plastic over the front of the flashlights and that got rid of the patterns. Ghetto Video Dot Com!
Marc and Brian came along for the evening. Marc was on the flashlight lighting Jordan. Brian was on the water hose. Everything and everybody was soaked by the end of the sixth take. The wind was really unpredictable and we just had to deal with it. Jordan’s MacBook playing the song was wet, the 5d was dripping wet, and Brian turned out to be just as soaked holding the hose as Jordan did getting hit by it. All in all… it was a great night.
So why did it take me so long to edit? Because the idea I had for the edit sucked and I couldn’t re-envision the project. I had it set in my head that it was going to be one way but that way turned out like crap and I couldn’t “see” anything different. That happens to me a lot. I get an idea for a shot. I see it in my head. I pick up the camera. I take a photo. The photo sucks. It is nowhere close to what I see in my head. In photography I have learned to let those things go until another day. I couldn’t let this one go until one evening this week. I’ve been editing images for a new portfolio and this Snowden video was bugging the hell out of me. Jordan froze his ass off for this video and I still haven’t pulled anything out of it. I divorced myself from my first plan and just started fresh and new without a plan and I knocked it out in one night. Seriously. One night. Done. WTH? It’s like doing taxes. No, no it’s not.
So yes… my first music video. I’m happy with it. I’ll hate it soon enough but for now I’m really glad I dropped my first idea for the edit and went in a different direction with it. Am I going to sell my self as a music video director? Nope. Do I want to do more of these? Absolutely. Yes. Just spoke with a past client last night about another one of these. Hip to the hippity hop!
PS – I won the last GOYA shoot out! I really thought it was going to be Robin (photographer E). I’ll do another post later.