de_VICE :: Streets of NYC with the Fuji X100

In case you haven’t read my 1,000 something tweets about how much I love the new Fuji x100, then I need to let you know that I love the Fuji x100. I’m working on a full review of the thing right now. It will NOT be a pixel peeping, button counting, megapixel masturbation fest of flowers and cats. It will be more of a review about how it fits in the life of a working photographer and how to work around the number of “quirks” the thing has.

I’m in New York this week getting my book looked at and stuff. It’s a fantastic process and I’m meeting some fantastic people. The brand is done. The site is 98% complete. I’m having some issues with the portfolio PDF download. Working on it.

Here are a few more from the streets of NYC. It’s a little series I’m calling #de_VICE. We are tethered to our devices to the point they may be a vice. I know I struggle with it. Once you are in the iWorld it’s amazing how unaware you become of your surroundings. Like, some guy taking your picture of you doing whatever it is you are doing there on your device.

More images to come with the review. It’s an awesome camera and a total pain in the a** at the same time. I absolutely love it.



  • Steve F said on June 16, 2011

    Cool series concept. Been hearing lots of great things about the X100.

  • J Shoda said on June 16, 2011

    It’s just like a child. Throws temper tantrums, has short energetic bursts, and never listens. I love it.

  • Zack said on June 16, 2011

    @Shoda – EX. ACTLY. That’s a great way of putting it!

  • Trudy said on June 16, 2011

    Wow. I bet this series will fill up quickly. This is truly what the world looks like now and I am guilty as well…I know.

    Um I love the x100 from what I have seen. I am drunk on the photographs and the experiences that people say they have with this camera. I hope I can swing one for Cmas for myself. LOL.

    Nice series.

  • Ryan said on June 16, 2011

    Is that Jeremy Cowart on bike? :)

  • Wilfredo said on June 16, 2011

    Hmmm save for a D7000 or this. Zack I wait for the full real world review.

  • charge5photo said on June 16, 2011

    Awww, man! I was looking forward to some megapixel-peepin’-masturbation. Love the series & the IQ.

  • Hillary said on June 16, 2011

    Zack, you never cease to amaze me. I’ve been following you since “Transform” (which I still watch when I’m have that stand-back-my-head-is-about-to-explode feeling) and can’t thank you enough for the inspiration, photographically and otherwise.

  • Branstetter said on June 16, 2011

    Sleek,hip, cool and james bondish! What more can one ask for? I love the retro feel and look. Nice job Zack. I look forward to a one light shot with the fujix100

  • Enrique San Roman said on June 16, 2011

    Looks like an interesting series.For the review I’m interested on the latitude of the files for people like yourself that don’t use actions to process. Keep them coming.

  • Josh said on June 16, 2011

    @Branstetter Didn’t see this yet? It’s one BIG light…

    Zack you’re always an inspiration and its fun to see you get excited and inspired with this thing. Great work 😉

  • Chris said on June 16, 2011

    Awesome! I appreciate your ‘real-world’ approach to photography and gear, so I’ll be following you (well already am) to see what you have to say about the x100 and whatever else you say for that matter. 😉

  • Sissel said on June 16, 2011

    Completely love this series and the name of it. Ahhh. Always so clever. Also really really loving your newest creative live series. Finally have a chance to watch it and it is once again, worth every dime. You never disappoint.

  • Ivan said on June 16, 2011

    Terrific idea! It’s amazing how many people I see on my commute every day that are holding, staring, talking, or listening–to some sort of a device. Nearly everyone is “attached”.

  • Toni said on June 16, 2011

    I love it. Everyone in our generation will have neck/shoulder problems from looking down at our phones all the time. What a great concept to shoot.

    BTW, that Fuji looks sweet!

  • Nicole Young said on June 16, 2011

    Looking forward to your review, Zack. I’ve had the x100 for almost a month and I totally understand it’s ups and downs, but it has such an appeal to it that you just can’t not love. :)

  • Jacob Lucas said on June 16, 2011

    You’re rockin’ the x100 shots mate – are these monochrome out of the camera or applied in post?

    Looking forward to your review.

  • Aaron Pelly said on June 16, 2011

    Wow Zack…what great images! Love this series—makes me want to go shoot some street stuff.

  • Chad said on June 16, 2011

    Great shots Zack. I like the way that although its a completely different camera to your Nikon/Canon DSLRs the images still look like yours. Your style, composition etc. stands out regardless of the gear you’re using. As well as your X100 review, a blog about having your book viewed, the experience etc. would be awesome too : )

  • David C Caswell said on June 16, 2011

    Couldn’t agree more with what Chad said above. I love the way that, at least at web-size, your x100 images look just like your DSLR ones.

    J Shoda’s comment also reminded me of a quote I heard once: “It’s like having a two-year-old. It spends most of the time infuriating you, but if someone tried to take it off you, you’d kill them!”

  • Patrik Lindgren said on June 16, 2011

    I´ve heard about that camera, and it seems to be a really nice one. Although i think it´s a bit to expensive.
    Nice theme with the pictures, a not so occasional sight nowadays, everyone is strictly occupied by their handheld devices.
    “My device is my friend”.

  • James B said on June 16, 2011

    What I’m curious about is how you are posting your X100 shots to Instagram.

  • Zack said on June 16, 2011

    @James :: Download to laptop. Sync to iPhone. Upload to IG.

  • Daf said on June 16, 2011

    Don’t do twitter – so thanks for the quick website/feed update :)

    Interested in maybe getting an every-day, carry around with me all the time type camera. Let’s face it – big SLR and pro lens is just too conspicuous. Phone is “Ok” but without manual control just isn’t the same. Interested in this or the compact/exchangeable lens variety.

  • Laszlo said on June 16, 2011

    Fantastic series of shots. Really reflects our society today.

  • Gabriel said on June 16, 2011

    We´re sourrounding by this kind of images .. the great deal is .. capturing them
    PD:I miss your post more often.

  • Tim said on June 16, 2011

    Great stuff, Zack. Even though I have the X100 and have already read many other reviews, I’m always looking forward to hearing what others have to say about the camera.

    For those on the fence about the X100: if you can find one, give it a try. For me, the camera made photography a lot more fun without the hassle of carrying around my heavy dSLR. I now take the X100 almost everywhere with me — even to the bathroom when I want to review my shots.

  • chris m said on June 16, 2011

    These are really great zack! The umbrella shot where she is like a quarter inch away from touching the screen on her phone is SUCH great timing. Love that.

  • Kevin said on June 16, 2011

    Great concept. And the photos look amazing too! :)

  • Susan Carroll-Seger said on June 16, 2011

    I am waiting on your opinion Zack as I am still on the fence re X100. I can’t seem to justify the $. Thanks

  • Ryan said on June 16, 2011

    Hey Zack, great images! Are these raw images? Can you explain your post processing method?

  • Zack said on June 17, 2011

    @Ryan – They have a bit of post done to them to bring the eye to the de_VICE and the person. Not a lot. Just a bit. Maybe I can do something about that later. Tons on my plate right now.


  • Gaz said on June 16, 2011

    That’s definitely Jeremy Cowart on the bike ! STALKER ! Great great shots Zack.

  • Nasir Hamid said on June 16, 2011

    Lovely images, Zack. As for the X100, I see a huge downside, it doesn’t take film :-p


  • Rich P said on June 16, 2011

    I agree with Susan Carroll-Seger. How could such an imperfect camera cost $1200. Maybe I’ll wait for the next gen and the competition is surely going to try to catch this one.

  • Zack said on June 17, 2011

    @Rich – For the 10 things it gets wrong, it gets 5 really, really, really right. That’s how it’s justified. Ain’t another camera close to this one at that price. X1 is $2k and the Fuji kicks it’s a$$.


  • Tom Bricker said on June 16, 2011

    Really great series. Been following the series on Instagram.

  • Jim said on June 17, 2011

    A digital camera review? I thought digital was the devil, Zack. 😛

  • Zack said on June 17, 2011

    @Jim – I know! Right? What is wrong with me? #nerdingout


  • GregK said on June 17, 2011


    Are shooting jpg or raw? I had been shooting raw the first month with the x100 and switched to jpg and couldn’t be happier. The x100’s jpg rendering is amazing. The images are so buttery. I’ve shot with it on a few jobs and it’s a bit slow compared to what I’m used to, but that isn’t a bad thing.


  • Zack said on June 17, 2011

    @GregK – I’m shooting jpg on this thing. I’m actually shooting with it completely different than I do a DSLR. I see it not as a compliment to a DSLR but as a massive upgrade from my iPhone.


  • Rob Li said on June 17, 2011

    Love the series and looking forward to the review!

  • ginting said on June 17, 2011

    great photos as always… n waiting for the review of the pain in the **s of x100, want to buy this camera or the leica X1 ( i wish ) :P.

    waiting for the review…

    greetings from Jakarta Indonesia

  • Charlie said on June 17, 2011

    Cool Pics Zack. Lately, I’ve been looking forward to seeing them through out the day on twitter. I helps break up a boring day at work. Looking forward to “real world” review on the camera. Still wont want to fork the money over for a new camera yet though :)

  • Derwin said on June 18, 2011

    Great pics, Zack. I just got my X100 after a long wait. Just waiting on the firmware update now. Did you accessorized your X100? Looking forward to the review. Thanks

  • Ingo said on June 18, 2011

    Nice pictures, Zack, but what happened to the highlights? Hopefully the blown areas are only a post production accident, because otherwise my new iMac and/or your new Fuji aren’t worth the money.

  • Kevin Pepin said on June 19, 2011

    I would love to see a book on this series. It’s a great social commentary and it would be great to read some of the back stories on location and any interaction with any of the subjects. I hope you continue this project throughout your travels. Thanks

  • Josh Vice said on June 21, 2011

    You picked a good name.

  • Carolyn Egerszegi said on June 21, 2011

    I love your #de_VICE series. What a beautiful, interesting, thought-provoking set of images! Question – how do you post photos to Instagram that were not taken via the Instagram smart phone App? Do you take the photo, then load them images onto your smart phone and then upload with the Instagram App? I’m obviously missing something because I have only figured out how to upload photos taken with my iPhone to Instagram. Sorry if you’ve already answered this, I looked around your blog and couldn’t find it…

  • Zack said on June 23, 2011

    @Carolyn – You aren’t missing a thing. That’s exactly how I do it. I download to computer. Sync or email the photos to my phone. Save them to library. Access them through IG that way. Nothing special.


  • Mario Giancini said on June 21, 2011

    Great series Zack! Results from X100 look stunning.

    I’m serious going on a camping trip soon without any #de_Vices for a few days, just to get away from it all for a little while. It can become dangerously entrapping. Feel like I’ve become savvy with SMS and everything “i”-related, but lacking with the face-to-face interaction… conversationally retarded yet I’ve got so much on my mind. Need to change that.

  • Andy said on June 21, 2011

    You are just missing someone in their car on the phone…. Looking forward to the review

  • alessandro said on June 23, 2011

    beautiful. Zack but how did you convert to bw and obtain for this contrast and beautiful tone?

  • ariel m. said on June 23, 2011

    Glad to see you’re using the Fuji X100. This and the stuff posted on 500px is amazing! Looking forward to your take on the camera and excited about getting my own soon!

  • ardean said on June 24, 2011

    Very cool shots. Just read a review on it on Niel Van Niekerk’s site, on 2nd shooting a wedding with it:

  • Nicolae Cioloca said on June 25, 2011

    Can`t buy the x100 in stores over here in germany yet.

    Yes I think it has to be a little expensive because it`s kind of the first of its kind.
    Sadly you can`t change lenses but I´m sure if people buy the camera the next models gonna be able to do that rigt? They have to have something in their backpocket for the next generations.

    How is its noise im comparison with the 5dm2 ?

    Nico – Backstage-Photography –

  • Carolyn Egerszegi said on June 26, 2011

    Ohhhh. Duh. I figured it out. I just needed to poke around the IG App a little more. Thanks Zack! And I must say it again, I just love your #de_VICE series. Your images created with the X100 are stunning!

  • aviva said on June 27, 2011

    did you get the firmware update? still trying to see if it fixes some of the annoying things – it did help with the “sleep” issue (waking up now takes a press of the shutter button, before it rarely worked and you had to turn off/on). but all things aside, the images are fabulous when you get it right! stoked for your review.

  • Peter Carney said on June 30, 2011

    Love the idea as well as the shots. Look froward to hearing a “proper” review rather than an exercise in number crunching and percentages. I want to know how I can use it and in what situations it might work for photographer. Will keep an eye on twitter for the release of the test. Cheers Peter

  • Garrett said on June 30, 2011

    Dang it! I’m so jealous. I’ve been trying for months to get one of theme, luckily mine’s being delivered today :) I actually sold off my D700, between this and my P1/Leaf I can’t really imagine needing something else. Great Images Zack.

    Btw, I remember you were getting into the old Hassy V bodies, I have a 500C/M, 80mm (newer one), and a bunch of different focusing screens, working (pretty acurately) but ugly metered 45 prism finder (I still prefer the WLF) that I may be looking to find a new home for…

  • Sharif Putra said on July 17, 2011

    I love to see black and white photos, looks like a classic and dramatic. The work is very good..

  • Fotograf Håkan Göteborg said on July 17, 2011

    Really nice pictures. Great work!

  • Todd Davidson said on August 8, 2011

    Everywhere I go, I think of this photography project. I was at a concert in Kansas City last night. The first band was done, and as I’m leaving the floor to go find a bathroom and beer, it was all consuming. Everyone sitting in the seats I was walking past were consumed with their DE_VICE. I was in awe. You have documented this moment in time magically with your photography. Well done friend.

  • JC5034 said on August 12, 2011

    Hey Zack fantastic images. But do you know how Scott and RC trash this camera

    My issue is the same blurry images, but when I slap a LumoPro 160 strobe most of the images are sharp and in focus of the area I wanted.

    The issue i have is when I set it to full Auto and set to self timer to 10sec. Then it will burst 8 frames RAW and 10 frames jpg.

  • Tony Hamilton said on November 21, 2011

    Great candid images.. great work..

  • JON ATHERTON said on December 22, 2011

    Lovely work Zack… just discovered your blog and enjoying it immensely.
    Question: How do you scale focus the x-100? I’m having fun working stuff out intuitively (instructions just fry my analogue brain) but I haven’t quite sussed out best street focus technique.The manual focus sucks (or am I spoilt by my still hard working M6?). Anyway, sometimes on the street you don’t even have the option of raising camera to eye. So how? (“_”)

  • Zack said on December 24, 2011

    @Jon – I just guess by meters. I set the lens to about 2 meters at f4 or so. With a small sensor and a wide lens the DoF is pretty wide.


  • Derek Anson said on March 16, 2012

    This is amazing work Zack. Beautiful images and the feeling that the mobile user is completely in their own world comes across strongly.

  • SButterfass said on March 28, 2012

    Are the B&W images from in camera on Fuji X100?

  • Zack said on March 30, 2012

    Sbutterfass – Nope. B&W done in LR.

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