White Seamless Tutorial :: Target Loves Seamless…

June 2, 2008 | • Technique

Having just wrapped up the white seamless tutorial (scroll down) I just want to see if you all are starting to notice images out in the world that were shot on white.  I’ve mentioned some of the masters who rocked the white like no others but it is everywhere.  Just walk into a Target…


There’s the men’s section.  Just turn 180º to the women’s section…


Simplicity rules.  Look how easy it is to begin to comp advertising and promotional pieces together.  It isn’t rocket science.  From as far as I can tell, these images were shot with one large light source on the subject.  Again, simplicity rules. 

Scroll on down for the last part of the tutorial and some info on a contest I’m running to encourage you all to get off your blog reading arses and get out shooting!

Cheers, Zack 


  • Scott Piner said on June 3, 2008

    Yep…it’s everywhere and I think about that every time I walk into Target. So no lights on their seamless (unlike the setup in your tutorial)? Just one big light on the subject…like a 50″ Apollo? I guess I need to stop reading your blog and shoot this, huh?

  • b said on June 5, 2008

    people i work with in minneapolis.
    target stuff.
    often use large elinchrom umbrella above or behind camera.
    plexi on the ground.
    two background lights.
    almost identical to zack’s tutorials.
    two v flats or foam core protecting model from background lights…two foam core or v flats filling on front …on both sides of elinchrom.

  • soniak said on June 14, 2008

    OK, dude — my unanswered question is about your name. Is it a break down of Zacharias, or are you by chance Greek? inquiring minds want to know.

    about your white seamless tutorials … after over 30 years in photoj myself, I’ve maybe used white seamless twice? three times? That is about to change! your enthusiasm and explanations are non pareil! PS: I love laughing at your jokes — at least you warn us before it gets too nasty!

    As they say out in LaLa land, you rock, man!

  • Fredericksburg Wedding Photographer said on June 20, 2008

    I’m gearing up to do some white seamless shots… will it really only work with the huge flags? Would smaller flags do the job (say 30″x40″)?

  • wah said on January 16, 2009

    True big companies (from Target to Gap to Nordstroms) use simple lighting in their ads.. but dont count on getting any of those jobs. I assume they usually go to a selected few photographers who also have very creative portfolios to boot.

    But who am i to say none of the readers here cant make it :)

  • manny_d said on April 5, 2009

    re-reading your tutorials many times. thanks a lot. i had a white seamless shoot last night, but instead of white seamless paper roll i used a grey bg.nonetheless the result was nice.

  • anita said on April 25, 2009

    i dont have the roll yet but i do have a white sheet will that work for now?

  • anita said on April 25, 2009

    do you have a tutorial on the black back ground b/c im tired of having to darken up the back ground, b/c it also darkens my subjects

  • KevinMorris said on May 26, 2010

    Those ‘big’ companies, like Nordstrom and Gap? Most of the time they are paying assistant wages to shooters who clock in and knock off 30+ shots a day of the same thing – mostly with their eyes closed, or looking off-set, or at their iphones.
    You want to make the good money become a hair dresser!

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