My Next creativeLIVE Class :: Things You Need To Know

I’m really excited about the next creativeLIVE weekend I’ll be teaching. I’ll be teaching April 29th, 30th, and May 1st. If you aren’t familiar with creativeLIVE the deal goes down like this. You can tune in and watch it live… for free! If you like it and want to see it again, you can buy the download. If you think it’s crap then you never have to pay a dime for it. Broke and can’t afford anything, then take the weekend off and grab a notebook.

The first class I taught was all about studio lighting. This class is going to be based more around a theme than one specific aspect of shooting. It’s built off of a talk I give called “Stuff you need to know to be a photographer”. That’s a one hour talk that I’m turning into a three day class. It’s almost a top 10 things you need to know kind of class but it won’t suck like most top 10 photography lists do.

So many of you have requested a class about business. Many requested natural light. Plenty of you want strobe + ambient. All of you want more “client interaction” and posing guidelines. Each of these could be a weekend class but I only have one weekend this year I can do a CL event so I’m going to open a fire hydrant on you and get a number of things covered. The creativeLIVE crew is already telling me to plan on staying within X hours of teaching each day and, well, they should know better than that. If you aren’t going to purchase the download then you better pull up a comfy chair to the computer cause it’s gonna be on like Donkey Kong that weekend.

I’m going to start with the basics and move into intermediate and advanced concepts and techniques.

Here is a rough outline of how the weekend is going to go down… (Note that live shooting will be a large part of each day)

Friday ::

#1 – Know Your Camera

  • Aperture / Shutter Speed / ISO
  • Camera skills
  • Considerations when purchasing new cameras

#2 – Know Your Glass

  • Lens selection is one of the most important things you do as a photographer
  • Aperture isn’t the only thing that effects depth of field
  • Perspective expansion & compression

#3 – Know Your Subject

  • Subject interaction and direction
  • Knowing the needs of your subjects
  • Contributing your own vision to a project

Saturday ::

#4 – Know Your Light

  • Available light, continuous light, small strobes, big strobes
  • Creating moods

#5 – Know Your Limits

  • Working within the limits of the gear you own
  • Pushing the limits of your gear

#6 – Creativity

  • Most people can see. Few have vision
  • Making the most out of a little
  • Simple exercises to expand your creativity

#7 – Vision & Style

  • Your photography and your business both require it

– Zack’s take on Jeremy Cowart’s 90 minute portfolio

Sunday ::

#8 – Courage

  • Fear of gear, clients, business, marketing, other’s opinions will kill you
  • Live critique

#9 – Business & Marketing

  • How I did it wrong
  • How I’m learning to do it correctly
  • Pricing
  • Branding sucks. Don’t worry about it right now.
  • Stop being shy

#10 – Service & Balance

  • A transparent Q&A session with Zack and his wife Meghan on how photography, business, and family are both a blessing and a curse.

NOTE :: As of the initial posting of this information, creativeLIVE does not have this listed on their site yet. I’m working on getting my stuff to them and they are working on getting that stuff on their site so please sit tight and give them a day or so to get all the crap they are waiting for from me on to their site. You’ll then be able to sign up in advance for the free weekend and I’m sure they’ll have some sort of pre-sale on the download.

I think Meg needs to finish off Sunday evening with playing a few songs for all of us and we’ll all sit back, listen to her music, and have a beer. What do you think?

So that’s the basic run down of the weekend. Some of the order/titles/etc may change around depending on the logistics making this happen. Want to be part of the live studio audience? There are very few spots (like 4 to 6) so follow the directions in the video above and send your video our way.

Have questions? Want to see something covered that you don’t see in the list above? Hit me in the comments.




  • JAY.EADS said on March 29, 2011


  • Shane Savage said on March 29, 2011

    My vid is in the works.

  • muyiwa said on March 29, 2011

    If you don’t get that watch out of my face! LOL – great video.

  • fiona ogilvie said on March 29, 2011

    gawd zac you crack me up….come back to OZ…and you are SO NOT wearing socks and thongs are you….really socks and thongs…lol

    funny man


  • wailor said on March 29, 2011

    You know you are a real character. Love the video!!!

  • seggaf said on March 29, 2011

    It’s so sad our internet connection in Indonesia is very slow. I wish I can watch it online…

  • a. shelton said on March 29, 2011

    Can’t wait! Sounds like it’s gonna be even better than the first (that even possible?). I think #9 is going to be the most useful to myself as well as many others as I know a lot of amazing photographers that just don’t have the head for business and need a “starting point” from someone that’s been there. Can’t wait to see you rocking it!

  • Jeremy Corbin said on March 29, 2011

    Freakin awesome… All I have to do is embarrass myself with my pitiful film-making skills to join the ranks of the 4-6? Let’s do it.

  • Frank said on March 29, 2011

    Really enjoyed the 1st CL adventure… can’t wait to see what you’ve come up for round 2.


  • Jesse Hoorelbeke said on March 29, 2011

    Of course you would have to be coming out west here on the same days I am headed east… I’d submit a video, but I’ll be stuck in Fargo, ND for 5 months… Thanks for the impeccable timing!

    I only have one thing to say to that: ChshØokplachtp¬åsβ !!

    I will be tuned in to Creative Live however… wishing I was there.

  • alv.foto said on March 29, 2011

    a month to rearrange my working room with a big screen, a couch, a microwave and a fridge. Thanks a lot, Zack.

  • Chris Trudgen said on March 29, 2011

    If only I could afford a weekend to Seattle I would be all over this. Blasted England. Guess the livestream will have to do!

  • Simon said on March 29, 2011

    Can’t wait, your last one was fantastic!

  • Tampa Band Photos said on March 29, 2011

    Wow, looking forward to this immensely. I took your “Stuff You Need to Know…” course last year at PSW Orlando, and it was chock full of relevant, actionable information that I was able to take and apply in my business right away. I just don’t see anybody else out there these days who’s so willing to freely share their accumulated knowledge & wisdom for the betterment of the photography community, and you do it in such a humble, approachable (often humorous) way. So I applaud you for everything you’re doing, and I say BRING IT ON! :)


  • //d. said on March 29, 2011

    you know i hate you… papyrus AND comic sans in flying neon brightness… in ONE shot. baller. 😛

  • Kwame said on March 29, 2011

    Yes!!! This has win written all over it. Now where can I find some really fast internet…..

  • Gavin Thorn said on March 29, 2011

    Looking forwards to it already :-) Last year’s CL class and the OneLight seminar in London were both fantastic. You planning on coming over to Blighty again this year?

  • Dusan said on March 29, 2011

    Waw…looking forward man! Thx in advance.

  • Pexy said on March 29, 2011

    If anyone from England is reading this, you might agree that he looks a little bit like Jimmy Saville. *Jingle Jangle*

    (please don’t let this affect your decision when I send you a video)

  • Tim Skipper said on March 29, 2011

    Zack I’m just glad to see you back on your blog. The video is great.

  • stan said on March 29, 2011

    “Foundational”? As in a cosmetic base? Is this a word?

  • catalina said on March 29, 2011

    another CL – congrats Zack – that’s great!
    now for the important question, where can i get a hat like that?!
    hilarious video!

  • brett maxwell said on March 29, 2011

    Comic Sans AND Papyrus?!?

    //mind blown//

  • April said on March 29, 2011

    Nike flops with Adidas track suit? 😉

    Looking forward to the workshop.

  • Erin said on March 29, 2011

    Socks and sandals. It’s a good look on you. Work it out, Zack.

  • Les Doerfler said on March 29, 2011

    Home Skillet, your latest Creative Live video joint has the house rockin’. I threw it on top of an old school Spoonie Gee track and loop de looped that mofo for the kids in the club. Now you can’t walk down the street in Chocolate City with out seeing some youth with a dollar sign lid and an Amish farmer man-beard.

  • Brian H said on March 29, 2011

    Great to see on you on here again! It was the much needed laugh I was looking for this morning. It’s the sarcasm, the dry humor, the no-sugar-coating, the straight up critiques, the love for a craft and REAL style that make this content worth following. And for an opportunity to learn in the good company of Zach himself, I’d better get a video put together soon. Until then…keep up the good stuff

  • Dorean said on March 29, 2011

    You’re my favorite photography teacher, and I can’t wait to learn more from you. I love the combination of street smarts, regular smarts, humor, and humility. Oh yeah, and humor.

  • Damon said on March 29, 2011

    Sounds revolutionary.

  • Eduardo B. said on March 29, 2011

    Hi Zack, I watched your first workshop on CL and it was amazing. I would like to ask you to talk more about lightning padrons in the next workshop. You said there is short and broad lightning, butterfly and rachet. What is ratchet light?


  • Corey Ann said on March 29, 2011

    Crap… you mean I should know what that eye soh thing is and apper-ature does? Well that’s no fun! I want a quick and dirty way to way mad cash! 😉

  • Orsi Vilusz said on March 29, 2011

    YAY :):):) I’ll be back home in Hungary at that weekend so no fluffing around with connection-terminated-by-the-remote-site like here in Nigeria. I’m sooo looking forward to your workshop, Zack :) Sounds really interesting and will answer just the questions I have about getting started with the business 😉

  • cat said on March 29, 2011

    Yes, Master Chshookplachtp. I am ready.

  • Blasko Szabolcs said on March 29, 2011

    WOOORD :))

    Can’t wait dawg’ :))

  • Christine Hopaluk said on March 29, 2011

    That. was. awesome. Fo Shizzle. Made me burst out laughing! I love that your wife hid (slinking down like she was on a fake elevator) when the camera panned to her. Looking forward to your Creative Live event. :)

  • Jose Valcarcel said on March 29, 2011

    It wouldnt be a Zack Arias CreativeLive Class if it didnt some what coincide with some kind sporting event. Last year it was the World Cup this year the NFL Draft. I love it, it’s like tradition already, Great video and I’m really looking forward to whatching your class over the draft.

  • Jack Pope said on March 29, 2011

    Hey Zack, Do you still have to be 18 or older to be eligible for the Creative Live audience selection?

  • Tricia Tpler said on March 29, 2011

    Awesome!! Love the video! so super excited and it’s only a month away. yay!!!

  • Courtney said on March 29, 2011

    great! can’t wait!

  • andy fell said on March 29, 2011

    Mmmmm Zack Arias workshop or Royal Wedding here in the UK?
    No question really
    The King of One Light all the way – sorry William and Kate !

  • Faisal said on March 29, 2011

    CAN’T WAIT 😀

  • Arjan said on March 29, 2011

    Whohoooo! I thing i’ve got a date with my Mac on 29th, 30th april and the first of may. This means i can’t go to the birthday of our queen…..

  • Jason said on March 29, 2011

    Can’t wait! This is going to be EPIC!

  • Gail said on March 30, 2011

    Cannot wait!

  • Brian Powell said on March 30, 2011

    LOL “Will you look at that? Look at this. Look at this” reminded me of this guy:

    Thanks again Zack! Looking forward to it. Will you look at that?! Yes, please.

  • Traian said on March 30, 2011

    It’s so much fun to watch Zack at work that I wish I were one of those IKEA sticks in the back. I am looking forward to watching the seminar.

  • Khaled Mosli said on March 30, 2011

    CAN’T WAIT! It’s gonna be just awesome!

  • Gabriela said on March 30, 2011

    ROCK ON Zack!!! Can’t wait! I’ve been dreaming about this day…. Awesome!!!

  • Caleb Ely said on March 30, 2011

    Does “Free” include the means to get to Seattle? Or is just being there free and you find your own way?

  • Melissa Surprise said on March 30, 2011

    You are too much, hysterical. Great stuff, I can’t wait to watch.

  • Heidi Childs said on March 30, 2011

    thanks so much for doing these can’t wait!!

  • Ben said on March 31, 2011

    That’s awesome…can’t wait!
    I guess many pre-ordered/purchased the 2010 course (price went up) >>>
    Pre-order price 2010: $79.00
    Pre-order price 2011: $99.00

  • Bimal Nair said on March 31, 2011

    Big fan of you Zack! Attended your first session at CJ live and was totally floored by your humbleness and style of preaching. Your timings at CJ live would be exactly 10pm to 5am at my place (India). So, i will be sleepless for 3 nights, or do whatever it takes…may be rent a generator as power backup, but wont miss it. Thanks for putting this up Zack. Salutes to you and Chase for all this huge effort for free teaching.
    Tons of respect!

  • Jason Young said on March 31, 2011

    Do you color your beard gray?

  • Mauricio Mussi said on April 1, 2011

    Sure i’ll be there! :} And if I can’t see the live… of course i’ll download it.

  • dtbsz said on April 1, 2011

    BTW Zack, don’t know if you heard abut’ it or not but I think this book will resonate dawg (sorry for the off topic, but if you read some chapters you’ll find it’s not off topic at all)


  • Angela Hubbard said on April 1, 2011

    my video uploading :)

  • Janine said on April 4, 2011

    You really are the best Zack.
    I am so totally excited to watch you in the Creative Live studio again. 😀

  • Pierre W said on April 4, 2011

    The king of teaching is back on CL , the people is happy …
    Looking forward this

  • Daphne Chan said on April 5, 2011

    Getting ready for you Zack! Now where’s my green track suit?

  • Rich Charpentier said on April 6, 2011

    Zack, love the video! When are you going to do a workshop on making great short films for the Internet? :)

    Wish I could do the Creative Live, but alas, working for the man….errr…well, I work for myself, but the clients seem to drive it all! :)

  • Kris said on April 8, 2011

    Hi Zack,

    I have a video in the works, as soon as the lighting is best I will film it. Thanks for everything. Bless


  • Michael Montalto said on April 9, 2011

    I’ve already pre-ordered your course for Round 2. When you add those two courses plus your OneLight workshop, that means that I celebrate your entire collection! I’m looking forward to it! The video above was absolutely hilarious :)

  • ArenaCreative said on April 9, 2011

    Comic Sans AND Papyrus in the video – token and HIGHLY NECESSARY for a sucksessful video production LOL! Loved your baller outfit, bro. Boston Celtics colors, baby. “Look at that – are you lookin’ at that!?” hahahah

  • Alex said on April 10, 2011

    Zach – LOVE your sense of humor :) :) :)

  • Julian Brown said on April 11, 2011

    I can’t miss this for the world!

  • Erlantz Bilbao said on April 12, 2011

    Thanks a lot for the vid Zack, you just made my day, i can’t stop laughing.
    I’ll be watching you (as allways).

  • Howard Haby said on April 12, 2011

    Man, I’m so glad your blog and everything is up and going again! I’ll be watching CL for sure! Awesome.

  • Beto said on April 14, 2011

    PLEASE include the missing GRIPS section from your last course, I’m about to order my first strobe light (an Einstein) and checking on the gear list from that course i still don’t know which of the stands is for the main, which one for the back lights and which for the background (i have a hunch but don’t want to order and then find out I’m missing something or it’s not what i needed). For now I’m starting with a one light setup and ordering a 28″ soft box and a 60″ convertible umbrella as modifiers for that light and would like to have the option to mount the softbox on a boom arm. I was also thinking on getting the grid set from your list but looks like the Einstein comes with no reflector so i need to sort that part before with Paul c bluff before i make up my mind (don’t know yet if the reflector from the AB series fits them or what is the deal; read they where recommending an 8.5″ reflector for it instead).

  • Pat said on April 15, 2011

    Zack! Your first session was awesome! I watch it as a refresher course for myself all the time! Do you think you can talk about the speedlights a bit more (like the 580EX or EXII)…stuff like what zoom to use or what mode to use (manual or ETTL) and what situations you would use manual or ETTL. I would like to use it outdoors a bit more to give my pictures a bit more pop (even if it’s sunny outside)

    Thanks Zack…Toronto loves ya!

  • Wes said on April 16, 2011

    Loved the first creative live and your dvd! Will be telling my lighting class about the webcast! BTW – Loved the new look… Could be workin’ fer ya… 😉

  • Jessica Sweeney said on April 18, 2011

    I’m hoping there will also be a fashion segment, because that look is killer! I know I can’t rock the beard, but at least tell us where you got the duds.

    Dress for the job you want, right? Well, clearly I want YOUR job, so I’m off to find a green tracksuit and some bling . . . .

  • Tyler Branston said on April 18, 2011

    Socks and Sandals? G-unit giddup? I think you have been spending to much time with JoeyL.

  • Ana Gabriela said on April 18, 2011

    OMG! this is soooo funny! you are awesome LOL

  • Matti Vaittinen said on April 20, 2011

    Looking forward to this! Your studio class before was really good :)

  • Roger said on April 23, 2011

    This video could have gone forever, so entertaining.

  • nachoowl said on April 26, 2011

    looking forward to this masterclass!!


  • ariry said on April 27, 2011

    i love ur style man.. =)

  • zahid azmi said on April 27, 2011

    realy like your style..photographer from malaysia…

  • Calvin Pennick JR said on April 29, 2011

    You have real swagger! Wish I could be there.

  • kevin said on April 30, 2011

    Zack, I just finished watching your entire session today and it was amazing.. long, but sooo worth every second.. I can’t wait to see what you have in store for tomorrow. To anyone who is thinking about checking it out… don’t think just do it! it’s completely worth it.


  • Maria said on May 2, 2011

    Zack, CL was amazing! You taught me so much, especially about the lenses. I have been learning as much as possible for three years and you explained so much in three days. Thanks for all the information. Because of you and CL my photography will take on a whole new perspective. You and Chase inspire me to see my vision of the world through my camera. I am excited to get moving forward……….. Loved your wife today also, she talked about how hard it is for mom’s and (wives) behind the camera. Some how I am going to make this all work. Thanks again for the info and inspiration.

  • Samantha said on May 2, 2011

    Ok Meg, I believe in creativity but please tell me your man doesn’t leave the house in this kind of outfit everyday?? I love the both of you, truly feel like we are kindred spirits (I know you hate corny but I am just a little bit of corny with a whole lot crazy mixed in,,,lol) Just wanted to thank you both and the entire crew for the Creativelive show, even though I missed most of day 1, I learned so much from you both in Days 2 & 3. I did my whole numbers check myself & then used the link and I was only $228.00 off…woot woot for knowing your numbers. I love the fact that you two are so real, and honest and if you ever need a place to stay in Toronto, Ontario Canada come on by. My hubby & I will provide beer & daycare(we have 2 teenage sons & a 2.5 yr old)….lol…Cheers Samantha from Samantha Healey Photography…completely revamping my website & business to set me up for better success all thanks to you both…

  • Enrique said on May 2, 2011

    Congratulations Zack, and thanks for these three days. Technique, art, inspiration, business, emotions and life. Not just light or apertures. A train of knowledge. Thank you very much.

    Take a break now :)

  • Chris Bergstrom said on May 3, 2011

    Zack, the CL workshop was a success! Thanks for doing it and I did purchase it! :-) I support you brother!


  • fullframe said on May 17, 2011

    u c this quality?! :) great job :)

  • Daniel said on July 11, 2011

    Thanks Zack, to learn us , to restart in the correct way. Rally usefull things all should know. For me very low price for a lot of really really userfull couse.

  • Llewellyn said on October 26, 2011

    Zack, It’s your fault. It’s your fault that last night spent a considerable amount of money to watch your two classes. It started with the youtube show – Fro Knows Photo- They mentioned you, I found your short film “Transform” from there I needed to know more. I hope your happy Zack!

    Keep doing what you do… Its inspirational.
    I am even practicing my reciprocals!
    Thank you.

  • Joe Martin said on March 11, 2014

    #4 – Know Your Light it is really about this right there.

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