Hit Me With Your Questions Now :: creativeLIVE This Weekend
Alright folks, we are just a few days away from the next creativeLIVE three day class. It starts this Friday and it is called “The Foundations of a Working Photographer.”
I’ve been teaching workshops for about four years now and I’ve met hundreds and hundreds of photographers. I would venture to say that most photographers entering the industry today are self taught. You read blogs, watch DVDs, go to workshops, attend conferences, read books, and do a lot of trial and error. We all do that. We are all learning and growing and trying to move forward but from my experience working with a lot of emerging photographers these days I see a number of holes in a lot of people’s foundations. There are a number of missing ingredients and this weekend’s class is designed to identify those weak areas in the industry and fill them in with knowledge and practical advice.
The goal you should have for yourself is to be able to walk into an environment, size up your subject, your shooting conditions, and your camera bag and formulate a plan quickly, efficiently, and with a smile on your face. Before you ever open your camera bag you should already know which lens you are going to need. You should have an idea of where your subject needs to be, what your background will be, and what you are going to have to do to the light. It’s like the matrix. You have to see the code.
This Friday we start with the basics of cameras and lenses and knowing your subject. Can you run your camera blindfolded? Do you know it? I mean KNOW it? I mean KNOW KNOW KNOW your camera. When you walk in a room do you know which lens you need and why you need it? When you are ready for a new lens do you know EXACTLY which lens you have to purchase next and EXACTLY why you need and do you know EXACTLY what it will do and what it won’t do for you? Are you nailing your exposures? Do you know how far your in camera meter is off? Can you identify 18% grey quickly? Do you know that aperture is only a SMALL part that determines depth of field? It isn’t the only thing that determines that and sometimes it’s the LEAST significant part of the depth of field equation.
Do you know your subject? Do you know how to best light them and best photograph them? Do you know how to keep them happy while you are freaking out in your brain about the shoot? When it all goes to hell can you keep them engaged, keep the shoot going, and make it the best experience they’ve had in front of a camera? That’s all on Friday.
Saturday starts of with light. Available light, flash, strobe, mixing the two, etc, etc. Get rid of the plastic cocktail cup on your flash and grow as a photographer. It’s all about light. It always has been and always will be. We are going to be shooting a lot on Saturday. Working with light, working with our gear, working with our subjects, and taking lots and lots of technical questions via the creativeLIVE chat room, twitter, etc. I’m going to end the day with my take on Jeremy Cowart’s 90 minute portfolio. I’ll have a few subjects to work with and I’m going to try to create as many different looks and photos with whatever I have to work with in whatever environment I have to shoot in. We’ll be taking breaks from shooting to talk about the creative process, getting rid of fear, and moving forward when you don’t have it all figured out.
Sunday will be a recap on the technical and then it’s on to business and balance. If you are trying to do this for a living or would like to then you need to know how to position yourself in your market, how to price for your services, how to research the industry around you, and how to find a way to stand out from the crowd. If you begin to find success with any of this you may just find your personal life going down in flames. Photography will take everything from you if you let it. Sunday we will be ending the day with my love, Meghan, and I having a transparent conversation about work and life and family and the issues we face trying to keep it all together with a business and four kids aged 12 and under.
There are going to be times I get on a soapbox. There will be times I say things that aren’t a lot of fun to hear. This isn’t going to be all double rainbows and fluffy kittens. This is a hard damn job and there are some people who just aren’t cut out for it. Photography calls many but chooses few. I know what it’s like to find success in this field but it wasn’t until I was an utter failure in everything. I sucked as a photographer. I sucked as a business person. I sucked as a family man. I’ve seen the mess that this can become and it sucks. I’m going to do all I can to help you avoid some of this and hopefully increase your odds at being one of those who are called and chosen. I promise to leave you on Sunday with plenty to be thinking about and plenty to be working on. I’m going to also free you up from some of the stress you may be feeling about some things. Like, forget about branding. It really doesn’t matter for you right now. Go get a cheap blog and don’t spend a dime on a logo. Huh? Really? Yep. Go rock $50 portrait sessions like it’s nobody’s business… because it’s nobody’s business. You’ll see.
It’s going to be like flying a kite in a hurricane and it’s going to be a blast!
Do you have any initial questions right now? Things you really, really, really want to see covered? Drop them in the comments below. We will also be taking questions Friday, Saturday, and Sunday via the chat room and twitter. It’s free to watch all weekend and they will be rebroadcasting over night for those of you on other parts of the globe.
PS – I might get into my new personal project that I’m working on. A few of the images are above. If you know what project I’m speaking of don’t mention it in the comments.