It Might Get Bright #01 :: Medium Format Night

April 20, 2012 | Events

IMGB#01 :: Friday, May 11th :: Doors open @ 7:00pm – till :: 125 New Street Decatur, GA 30030 :: free.99

–> All 100 tickets are claimed. Click here to get on the wait list. <–

Details after the jump…

I’m pleased to announce our new series of events at the studio called It Might Get Bright. This will be an ongoing series of events designed for photographers and creatives in and around the Atlanta area. We will be holding IMGB events as often as we can. I’d like to say about every six weeks but don’t hold me to that. Some events will center around shooting and others will involve guest photographers providing talks, critiques, and/or keg stands.

The first of these events will be a shooting/demo event held in conjunction with the good folks at Capture Integration. CI is the company I bought my PhaseOne kit from and they have been extremely helpful to me as I’ve transitioned over to the IQ140. I had a ton of questions about medium format digital cameras and they spent hours with me as I tried to find the best solution for my needs. There was zero pressure and the follow up from them has been remarkable. I thought that since I had so many questions about all the different backs on the market that others probably do as well.

I started researching backs over three years before I purchased one and it sure would have been helpful if there was some sort of way I could demo a lot of backs in one place. I talked to Steve at Capture Integration shortly after purchasing my camera and he said that they would be more than happy to do an event at my studio space.

How this is going down …

We’ll have a number of sets ready to go for the evening with several different cameras. Everything from inexpensive used digital backs to new ones. You’ll be able to step up, grab a camera, and fire away. Try a used one. Try a new one. Take a look at a Leaf. Look at a Mamiya. Look at a Phase. Try a back on a Hasselblad body. Try one on a Mamiya. Find out what the heck a technical camera is. Pixel peep the images you shoot to your heart’s content and if you bring a drive, you can take the files with you to continue the peep show in the privacy of your own home.

We’ll have everything from Alien Bees to Profotos. Grids to softboxes. Folding tables to Tether Tools gear. From good, to better, to best. It’s going to be a cool evening of geeking out on gear. If I can snag some swag to give away I will. If not, at least the beer is on me. (we do take beer donations)

You may say that you aren’t interested in medium format. Or you may be but it’s a number of years ahead in your future. Come on out and play around anyway and have a few drinks with all of us. You may hate medium format because you think the D800 is just as good. You’re still welcome to come. I promise you this won’t be a used car lot environment where someone is trying to sell you something everywhere you turn. It’s simply an event I myself wish I could have gone to.

All 100 spots have been taken for now. Click here to get on the wait list. We’re limiting this one to 100 people because it’s gonna be packed with all the sets. Please bring your ticket to the door. Thanks!

Again, it’s Friday, May 11th. Doors open at 7pm. My studio is at 125 New Street in Decatur, GA. This isn’t an open event as many of our events are due to space concerns. Only ticket holders will be allowed entrance.

ALSO – We still need some interesting subjects to shoot for the night. Know any sk8trs, freestylers, rappers, dancers, sword swallowers, modelers that would be interested in hanging on a set for awhile? Please email dan @ with details! Thank you!

Any questions? Hit me in the comments.



PS – Disclosure – I am not receiving any endorsement, money, or product from Capture Integration or any other retailer or manufacturer for holding this event. I simply asked CI if they’d drag all their stuff to my studio to let everyone have a go at it. They said yes. End of story.

PPS – Yes, I’m borrowing from the name of the amazing film It Might Get Loud.


  • Jay said on April 20, 2012

    Awesome! I am moving to Atlanta on May 5th so this is going to be a great intro to the area.

  • kieran wagner said on April 20, 2012

    It Might Get Loud was awesome…

  • Allen Ross Thomas said on April 20, 2012

    The D800 doesn’t do it for me. The D4 doesn’t (honestly) really do it for me. I want to take a MF in the pit as bulky and awkward as that sounds. I’m a Nikon fanboy through and through and know it is the best DSLR system in the game, but I want more. Should be fun.

  • Mars said on April 20, 2012

    Hi Zack,

    Will you have show available to view as a Post on your website or will it stream live? Sucks being down under:(

    Can’t keep up with the timezones.


  • Zack said on April 20, 2012

    @Mars – We won’t be taping this event and there won’t be a “presentation” to show. Just a bunch of sets and pixels.


  • Mars said on April 20, 2012

    Bummer zack :-(

    Will you be making a onelight dvd part2
    In the near future? Or should i answer that
    with a ZA signature ‘Nope’:)

    Cheers Zack

  • Zack said on April 20, 2012

    @Mars – We do have plans for some new videos. Have to get all of the ideas figured out and how we’re going to deliver them. Might be all online this time around.


  • Jason said on April 20, 2012

    An event!!
    Should get an event photographer…

    You know Zack, I think you have a a few Down Under readers – what would it take to get you down here for a workshop or two?

  • Mars said on April 20, 2012

    @jason & zack

    That’s easy : an endless supply of New Castle Beer!

    C’mon zack pleeeeasse and stop being so damn humble man!

  • Mike Lemovitz said on April 20, 2012

    Awesome, Zack. Need to get my butt down to Atlanta for one of these.

  • alenpasalic said on April 20, 2012

    i hate you all lucky bastards!
    what would i give to live in US and live with people like Zack that spend their time to help others, US is far far from europe on that, here we all look how to screw others so we can do better and in US people actually, honestly, are trying to help.

    Im kidding on hating you, no i really love your ways because even here in forsaken lands of Balkan we can learn from you.

    thank you for that.

  • Ernest Garver said on April 20, 2012

    Got my tics! Driving over from Birmingham with a keg of Good People IPA, plan to get there a bit early to get the keg on ice :)

  • Zack said on April 20, 2012

    A whole Keg???? Whoa! Really? That’s a donation! :)

    But you’re driving from Birmingham. How much will be left by the time you get here? :) #dontdrinkanddrive


  • Zack said on April 20, 2012

    Registration is closed. Click the link above to be added to the wait list.


  • Ernest Garver said on April 20, 2012

    @Zack Ha! Can you imagine getting pulled over with that open container!!

  • ATLDOC said on April 21, 2012

    Will you have a set for us slower shooters? Maybe with a X-Pro1!!

  • Zack said on April 21, 2012

    @ATLDOC – It doesn’t get much slower than medium format. :)

  • Jaime said on April 22, 2012

    Zack – love your work mate, any plans to come do any shooting courses in South east asia region?( I’m in Malaysia), but would fly any reasonable distance to come do a workshop.

  • Zack said on April 23, 2012

    @Jamie – Keep an eye on the blog in a few weeks. 😉


  • marc said on April 22, 2012

    bugger, time Zack & Co bought themselves some tickets to Europe for a tour. (Iceland is in the direction….now just a few more miles Atlantic and your there…please visit Amsterdam before X-mas 2025)



  • Jose said on April 25, 2012


    Unfortunatly I cant make it as I live in DC. But since its somewhat related and I’ve been meaning to ask you, does your Phase back fit your SWC? Or did you get rid of the SWC once you got the Phase, I havent seen you talk much about the SWC latelly.



  • Zack said on April 27, 2012

    @Jose – It does not natively fit my SWC at the moment. It could be adapted to a Hassy V mount. Digital backs are a bit of a pain on the SWC because of some technical jargon about how wide that lens is and how close it is to the film plane. You get a color shift from one corner to another typically. It can be taken care of in post production by shooting through frosted plexi and each aperture and then applying the fix in C1. Bit of a pain. I still have my SWC and have been kicking around the idea of picking up an old 20mp Phase or Leaf for it. I’d love to bring it to the digital age but I’m not going to put my IQ on it.


  • Jose said on May 1, 2012


    I get what you’re saying. I read (or heard) somewere you said you did research for 3 years before buying the Phase. I’ve looked a little into it, I have a Rolleiflex right now, but want to try an add a film medium format (in the vain of the SWC) to incorporate into my Architecture work. But I want to have the flexibility to one day get a digital back for it. Everytime I look into it online I get confused and end up with a headache. Would you have a recomedation on something I can look into?



  • Zack said on May 7, 2012

    @Jose – The best thing I can suggest you do is call the folks at Capture Integration and tell them what you are wanting to do and they can walk you through it like they did for me.


  • Wilfredo said on May 8, 2012


    Cheers Z!

    – W

  • James Dyas Davidson said on May 13, 2012


    Any chance of you putting a link on twitter every time you put up a blog post? I for one would appreciate a wee timely nudge in this direction.



  • Zack said on May 14, 2012

    @Jamesh – I always twitter new blog posts. :)

  • Ernest said on May 14, 2012

    Zack and everyone at CI, thanks for putting on such a great event! It was aawesome to get to meet everyone and hang out, not to mention getting to work with some amazing gear! I look forward to future events! On a side note Zack, I had one of the best bugers I have had in quite a long time at The Corner Pub, thanks for the recommendation!

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