South 70 :: Press, Promo, CD Packaging Shoot
Just completed the post production for the shoot I did with South 70 last week. We were only kicked out of one location. Not too bad. You’ll notice guitars showing up in this shoot. I typically avoid including instruments in my press and promo work because it can become cliché very quickly but there are times I break that rule. It has to just “work” and I feel with this shoot it worked. They’re a little bit country and a little bit rock-n-roll and I need that guitar in a few shots to bridge the gap visually. Not only that, when the guitar was on set it was being played. When the guitar was being played everyone started to sing. When everyone started to sing everyone forgot about the camera. When everyone forgot about the camera something genuine would happen… like the image above. As a photographer you sometimes just need to create the environment, set the light, and then wait for a moment to happen.
Aaaaaaaaaand… then you go back to directing things.
Thanks to the crew!