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The Importance Of Critique ::

March 9, 2009 | • Critique


I had a chance to sit down with Chase Jarvis a year or so ago and have him give me a solid critique of my work.  He was in town speaking for the PDN On The Road conference.  I always jump on the chance to have someone higher up the photographic food chain take a look at my work and give me feedback.  Critique from knowledgeable people will always help you grow.

I asked for you all to send me your work to be critiqued on the blog here and I now have over 150 links to websites with more coming in every few minutes.  I can’t get to them all.  I wish I could.  Maybe I’ll get to them when I can over the next year or so.  BUT… I am getting to some starting tomorrow.  

Instead of putting images here and critiquing them in writing, I’m going to go through the web sites via screen capture video and talk through their work. I’m going to have to keep it short and sweet. Last night I sat down to record the first three sites and I spent 40 minutes talking about three sites. I’m going to try to cut that down to 5 minutes per site, 3 sites at a time.

My Rules For Critique :

1. Tell you what you are doing right without patronizing you. 2. Tell you what you need to work on without holding your hand. 3. Give you a goal.

I’m not here to drag you down but some of you are going to get a pretty tough critique. I’ve had critiques of my work where I walked away fighting back tears because all that was important to me was ripped to shreds.  I am taking the stance of a photo editor or art director. Someone who is educated in the medium, knows how to discuss it, and give you a thumbs up or thumbs down. Critique isn’t to make you feel warm and fuzzy. It is a tool to help you learn and grow. Remember that. So…

Rules For You :

1. Don’t take it personally. 2. Don’t make excuses. 3. Don’t say, “Well, my client was happy with it.” See number 2.

Ok?  Ok.  The first installment will be on the blog tomorrow. 

Cheers, Zack 

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